Animation in China – 1/3/10 Watershed, Bristol

China has a population of children and teenagers of 370 million, representing a huge animation market. There are 4 animation channels, 34 children’s channels and 5,600 animation companies in China.

In 2008 the Chinese government implemented a specific policy to support the animation industry and has defined it as a growth point for the cultural industries and new economy.

But domestic production of animation can hardly meet market demand and a lack of original stories, insufficient market exploitation and management experience are the key problems facing the animation industry in China. There is therefore great interest in the potential for co-operation between Chinese and British animation companies.

On March 1st, I will be hosting a presentation and Q&A by Karen Cheng, Senior Trade Advisor at the UK Embassy in Beijing – 1300 at the Watershed in Bristol. Karen will give an overview of the animation sector in China, its scale and potential but also its structural difficulties – for example, concerns regarding copyright. As budgets and commissions come under increasing pressure elsewhere knowledge of this emerging, although challenging, marketplace is increasingly vital.

The intention is to build towards a China visit and UK/China co-development scheme at the end of the year.

If you’d like to attend, have a specific questions you’d like to pose, or would like to arrange a one to one meeting with Karen, send an email to: mark@markleaver.net or johanna.bolhoven@swscreen.co.uk

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