We’ve been doing some work on the brand and values of Playable City – an interesting process prompted by Madrid based agency Picnic, bringing their big brand ethos and experience to an idea with plenty of momentum but up to now less certainty of purpose.
All over the world governments and tech companies are investing in smart systems for cities, using networks and sensors to join up services and collect data, as a drive for efficiency. The Playable City asks us to imagine instead how might we make them more liveable, open and human.
Playable City is a framework to think differently about the city, generating a social dialogue by creating shared experiences through play. Visible, democratic, surprising, inclusive – it re-uses city infrastructure to create connections: person to person, person to city. By transforming city spaces into places of unexpected interaction the Playable City is a conversation starter towards the change we would like to see in our cities of the future.
The Playable City Awards 2015 shortlist has just been announced: http://www.watershed.co.uk/playablecity/shortlist/2015/
Submissions from 60 countries have been edited down to a final seven (UK / Sweden / Poland / Switzerland) for public comment ahead of final judging next week.
I’ll be working more formally over the coming months with the Playable City team in a strategic international development role. So please do get in touch if the concept is of interest – whether as partner, sponsor or city host.