Bristol / Cardiff / Porto

Channel 4 has now announced the location for its Bristol Creative Hub in the centre of the city ( It will be interesting to see how this accelerates an already shifting geographic focal point for the media industries in Bristol.

The announcement coincided with the Creative Cities Conference in Cardiff, an event focused on the growth of the television industry outside of London. What was interesting is how the dialogue has changed in recent years, from a dynamic of moving production to the “Nations & Regions” to fulfil quotas, to a much more positive position of the realisation that a diversity of voices and views creates much better television; reflecting an authenticity of people and place on screen drives audience engagement and uncovers previously ignored talent.

Alex Mahon, Channel 4’s CEO, reflected this eloquently in her speech at the event, presenting the C4 restructure as not an obligation or economic engineering, but as a strategic necessity for a forward thinking media business.

And a meeting in Porto echoed this dynamic from a Portuguese perspective, with Porto as the location with integrity and potential challenging Lisbon’s dominant narrative.

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