Here + There is a strategic initiative developed by the Bristol + Bath R&D Cluster. The project aim is to connect supported businesses to an international creative technology conversation through a programme of talent development, research exchange and business development.
As part of Here + There I have developed and delivered a series of panel sessions, exploring global opportunity markets. These sessions – via Zoom with experts in country and businesses with direct insight and experience – cover the affordances and considerations for creative businesses in international expansion, for example models for entry or differences in business culture.
The intention is that through an informal discursive session our audience gains a more granular understanding of the implications of market entry along with specific insight and guidance on key considerations.
To date three sessions have been delivered, focusing on the US, China and a more general look at localising content to match to differing international audiences.
Effectively a pilot of a content format the sessions appear to successfully to deliver valuable guidance and knowledge on a complex business consideration in an approachable way. More sessions (e.g. India) are in planning for Autumn.
China – featuring DIT Beijing, Aardman, Arcadia and Punchdrunk
Localisation – featuring British Council, LoFi Games and Luke Jerram
USA – featuring DIT Los Angeles, DIT San Francisco and Motion Impossible